Direct Response Commercial Campaign : bronze
Paddy Power Bluff Campaign - "Dog Gone", "Kabul" & "Neverland" : Cawley Nea/TBWA
Paddy Power Bluff Campaign - "Dog Gone", "Kabul" & "Neverland" : Cawley Nea/TBWA
| Client | Paddy Power |
| Product | Bluff Campaign |
| Concept | Alan Kelly |
| Creative director | Alan Kelly |
| Copywriter | Alan Kelly |
| Account director | Jimi McGrath |
| Marketing manager | Adam Perrin |
| Agency producer | Claire O'Doherty |