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2016

Air Store

Company Boys and Girls
Client Three
  • Bronze
    Advertising Broadcast (TV) - Art Direction / Production Design
Creative Director
Rory Hamilton
Art Director
John Kilkenny
Copywriter
Rachel Carey
Account Directors
Pat Stephenson and Caroline Keogh
Account Manager
Kieran O'Donovan
Planner
Patrick Meade
Agency Producer
Conor McGuinness
Production Company
Russell Curran Productions
Director
Damien O'Donnell
Producers
Anne-Marie Curran and Russ Russell
Post–Production Company
Screen Scene
DOP
Mark Patten
Casting
Pearse McMahon Casting
Editor
Jake Walshe
Visual Effects
Alan Sillery
Sound Studio
Raygun
Sound Design and Engineering
Dean Jones
Marketing Manager (Client)
Elaine Carey, Aislinn O'Connor and Stella Wilson
Creative Director
Rory Hamilton
Art Director
John Kilkenny
Copywriter
Rachel Carey
Account Directors
Pat Stephenson and Caroline Keogh
Account Manager
Kieran O'Donovan
Planner
Patrick Meade
Agency Producer
Conor McGuinness
Production Company
Russell Curran Productions
Director
Damien O'Donnell
Producers
Anne-Marie Curran and Russ Russell
Post–Production Company
Screen Scene
DOP
Mark Patten
Casting
Pearse McMahon Casting
Editor
Jake Walshe
Visual Effects
Alan Sillery
Sound Studio
Raygun
Sound Design and Engineering
Dean Jones
Marketing Manager (Client)
Elaine Carey, Aislinn O'Connor and Stella Wilson

To make this campaign work, we needed to create an entire look and feel for this fictitious brand – from its website and literature to its physical stores and even staff uniforms. Our aim was to create something that appeared modern and premium, with just a touch of ‘other-worldliness’ to hint at the fact that this brand and stores are not real.

Using retail, art and architectural references from around the world, we worked with a production team to develop a unique look that would really pop on screen, while also reflecting all the bland, corporate qualities that we wanted the Air Stores to represent.

Our Collaborators

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