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2016

All It Takes

Company Boys and Girls
Client Three
  • Bronze
    Film: TV, Cinema, Web - TV Commercial (Over 30 seconds)
Creative Director
Rory Hamilton
Art Director
Laurence O'Byrne
Copywriter
Kris Clarkin
Head of Art
John Kilkenny
Account Director
Pat Stephenson
Account Director
Gemma Sherlock
Account Director
Sinead O'Moore
Planner
Chloe Murphy
Agency Producer
Derek Doyle
Production Company
RSA
Director
Brett Foraker
Product
Scott Horan
Post–Production Company
Electric Theatre Collective
DOP
Daniel Landin
Editor
Adam Rudd
Sound Studio
Mutiny Recording Studios
Sound Engineer
Will Farrell
Animation and Visual Effects
Electric Theatre Collective
Music and Sound Design
Gavin Little - Echolab
Marketing Manager (Client)
Elaine Carey and Aislinn O'Connor
Creative Director
Rory Hamilton
Art Director
Laurence O'Byrne
Copywriter
Kris Clarkin
Head of Art
John Kilkenny
Account Director
Pat Stephenson
Account Director
Gemma Sherlock
Account Director
Sinead O'Moore
Planner
Chloe Murphy
Agency Producer
Derek Doyle
Production Company
RSA
Director
Brett Foraker
Product
Scott Horan
Post–Production Company
Electric Theatre Collective
DOP
Daniel Landin
Editor
Adam Rudd
Sound Studio
Mutiny Recording Studios
Sound Engineer
Will Farrell
Animation and Visual Effects
Electric Theatre Collective
Music and Sound Design
Gavin Little - Echolab
Marketing Manager (Client)
Elaine Carey and Aislinn O'Connor

Representing your country is every young player’s dream. Many have the talent. Many have the physicality. Many have the mental strength. Few have it all. This 6 Nations campaign, the first for Three’s sponsorship of the Irish Rugby team, explores all it takes to play for Ireland, delving into the physical and psychological obstacles the players must overcome to be the best. Featured is Ireland captain Paul O’Connell ‘destroying his opponent’, out-half Johnny Sexton ‘conquering his nerves’ and Robbie Henshaw ‘feeling the burn’. The stirring voice of Ireland Head Coach Joe Schmidt grounds the piece and leaves us in no doubt that to play for Ireland All it takes…is everything.

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