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2016

Audi Women Drivers

Company Atomic
Client Audi
  • Commended
    Change - Creative for Change
Creative Director
Anne Fleming
Copywriter
Anne Fleming
Copywriter
Frances O'Rourke
Art Director
Ross Giles
Digital Designer
Paul Byrne
Account Director
Kerrie Sweeney
Account Manager
Sorcha Brady
Creative Director
Anne Fleming
Copywriter
Anne Fleming
Copywriter
Frances O'Rourke
Art Director
Ross Giles
Digital Designer
Paul Byrne
Account Director
Kerrie Sweeney
Account Manager
Sorcha Brady

We developed a social media campaign for Audi Ireland to reverse the stereotype about women drivers and challenge people to question their assumptions. The idea was disruptive and simple. 6 tweets, ostentatiously conforming with the stereotypes of women drivers, that linked to very unexpected content – articles about real women driving business and innovation. In just 6 tweets and with no media spend, the campaign went global.

Our Collaborators

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