The juries judge entries according to a five-tier reward structure:

Exhibition - Work that represents the best of Irish Advertising & Design
Nomination - Work that is nominated for any of the following awards:
Bronze - Work considered to be outstanding in the context of Irish Advertising & Design
Silver - Work that would be considered outstanding in an international context
Gold - Work that you would expect to be an outright winner at home & abroad

The 2012 judges are:

Advertising Print
Philip Elliott, Young Euro RSCG (Chair)
Adrian Cosgrove, OwensDDB
Carol Lambert, Publicis QMP
Katy Egan, Language

Advertising Broadcast TV
Eoghan Nolan, Leo Burnett / Brand Artillery (Chair)
Ray Swan, McCann Erickson
Roisin Keown, DDFH&B
Tim Mudie, McConnells
Billy Mawhinney (International)

Advertising Broadcast Radio
Ian Doherty, Bonfire (Chair)
Dave Cowzer, Darkhorse
Tara Hendron, Bloom

Design 
Paul McBride, Detail. Design Studio (Chair)
Bob Gray, Red and Grey Design / Pivot Dublin
Conor Nolan, Conor & David
Maria Hinds, Munich
Fernando Gutiérrez, Studio Fernando Gutiérrez (International)

Digital 
Mike Garner, Chemistry
Ciaran Bonass, Cawley Nea\TBWA
James Cooper, Irish International
Martin Busch, Cybercom
Matt Verity, Glue Isobar (International)

Integrated
Chairpeople of the above juries