A note from the President
Hard to believe but it’s time to start thinking about the ICAD Awards again. Time to start racking your brains for the obvious and not so obvious pieces of work that exemplify best the creativity of you, your company, our industry. Time to forget the heartache that went into producing the gems of work. Time to forget the trials and tribulations that seem to hit us on a daily basis. Time to take stock. To smile. To be proud. Time to enter.
It’s been tough year for the country, for the industry, for us all as individuals, but it’s the very nature of the year we’ve been through that make the ICAD Awards perhaps even more relevant this year than ever before. Because as budgets fall and demands on us all increase the awards take on a special significance – it’s real creativity that shines through in times like this. Less gloss, less turd polishing just brilliant ideas and executions are what work in the climate that we find ourselves in. And that’s what the awards set out to celebrate – our individual and collective brilliance. Brilliance that can help change not just the fortunes of a brand or a company but the fortunes of the country itself.
But however brilliant creatively you may be, we do realise that you’re unlikely to be equally brilliantly organised in the lead up to Christmas. So the online entry system will be open to accept your entries from Tuesday, January 3rd, 2012 and won’t close until noon on February 3rd, which gives you a full month to organise your entries during the bright and hopeful days of the new year.
Good luck,
Gavin O’Sullivan
President, gavin@icad.ie