The first ever Clash of the Creatives on April 23rd saw a dramatic battle between designers and advertisers. Settling in for an evening of eyebrow furrowing and head scratching were 16 teams under various creative titles: Knobs & Knockers, A Dingo Stole My Baby, The B-Team, Upstairs, Downstairs, The Artists Formerly Known as EIG, Death to Comic Sans, Herve Veillechaise Sings, I Can’t Do This Under Pressure, Bonfire, The Profreshionals, Guess, The Gilford 5, and The Sons of San Quentin.

In amoungst the cries of failure and jubilation the festivities encouraged were the classy spot prizes of a chinese cat ornament that waves it’s paw and a crayola crayon flask. As if this wasn’t enough excitement ICAD set the teams a couple of bonus rounds each with a prize of a bottle of champagne (or the next best thing) and 5 points.

Reassuringly, the designers took the logo prize and the advertisers swooped in with the best copyline. When it came to the grand prize winners, the divide wasn’t so clear cut, the designers took first, second, third…and last place so there’s no need for ad people everywhere to hang their heads in shame. Graciously accepting their consolation prize was ‘The B Team’ (we won’t name the agency involved), while proudly accepting the first ever Clash of the Creatives trophy were ‘The Profreshionals’ from Fresh Design.

Helped not least by the kind support of Heineken, a great night was had by all. So much so that we don’t think we’ve seen the last Clash of the Creatives.

Thanks to everyone who took part and congratulations to ‘The Profreshionals’ who did it for Design. Have a look at our gallery of the evening….

• Clash of the creatives