Upstarts

James Groake (1)

James & 
Mikey

Advertising

The GAA Club Championships have been left in the shadow by inter-county sport. Our challenge was to promote The Club Championships with an idea that would grab the attention of the public in the hope of going viral.

Our idea “#THE TOUGHEST IS YET TO COME” is playfully implying that the All-Ireland County Final is merely just the warm-up for what is truly the better, tougher and more emotional event, The Club Championship final. This would be applied through the use of a giant banner that would be smuggled into Croke Park Stadium during the All-Ireland Football County final.
James and Mikey – co-founders at jamesandmikey.com – met while studying for their Masters in Advertising in DIT. Copywriter James and Art Director Mikey work as a team to form a very potent trequartista. In doing so, they supply Creative Directors with vital ammunition to ensure the whole team are successful on any pitch.

final of the soccer rio state championship 2007 between flamengo and botafogo in the maracana stadium in rio de janeiro brazil; Shutterstock ID 5417281