Upstarts

The GAA Club Championships have been left in the shadow by inter-county sport. Our challenge was to promote The Club Championships with an idea that would grab the attention of the public in the hope of going viral.

Our idea “#THE TOUGHEST IS YET TO COME” is playfully implying that the All-Ireland County Final is merely just the warm-up for what is truly the better, tougher and more emotional event, The Club Championship final. This would be applied through the use of a giant banner that would be smuggled into Croke Park Stadium during the All-Ireland Football County final.
James and Mikey – co-founders at jamesandmikey.com – met while studying for their Masters in Advertising in DIT. Copywriter James and Art Director Mikey work as a team to form a very potent trequartista. In doing so, they supply Creative Directors with vital ammunition to ensure the whole team are successful on any pitch.