An Audience with Andy Hoyne, Property & Place Branding Expert
This partnership will offer our members subsidised training, tailored specifically to the needs of designers and creatives across the country. Whilst our ICADemy sessions will continue to focus on creative excellence, the Skillnet training focuses on helping creative SMEs grow their business, up-skill their teams, and attract and service clients in a rapidly changing commercial landscape.
ICAD members can not only benefit from the subsidised training rates on offer but can actively influence the type of training that is provided by sharing your own requirements.
To officially launch this initiative, ICAD & the IDI, in partnership with Design Enterprise Skillnet, are hosing an event for ICAD & IDI members and guests.
Attendance strictly by invite. Contact firstname.lastname@example.org to request your invitation.
Talk Topic: The Holy Grail of Creative, Culture and Profit;
Thought leadership as a catalyst to achieve differantiation.
Location: Iveagh Garden Hotel, 72/74 Harcourt Street, Dublin
When: Wed 9th May, 7-9pm
Andrew Hoyne will discuss how Hoyne evolved from a generalist design agency and navigated challenges to become a specialist agency at a time of economic uncertainty. During this practical yet inspiring talk, Andrew will demonstrate how Hoyne’s thought leadership became its catalyst for market differentiation, and will discuss how balancing creative, culture and profit can be successfully achieved.
Taking his audience through Hoyne’s turnover, profit margin and revenue streams over a 5-year period, Andrew will outline how thought leadership can be a catalyst for market differentiation and a compelling way of recruiting and retaining some of the best minds in the business.
Andrew Hoyne is an international leader in brand creation, author of The Place Economy and the creative force behind his eponymous award-winning agency. Since its inception 27 years ago, Hoyne has grown to become Australia’s foremost property, brand and marketing specialists. Having worked with renowned brands like Starbucks, Pure Blonde and Nike, Andrew is a regular speaker at global industry events and recently shared his valuable insights at SXSW in Austin, Texas.