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2019

It’s good to live – Rollercoaster

Company TBWA\Dublin
Client Laya Healthcare
  • Bronze
    3 Radio Advertising - Radio Commercial (over 30 seconds)
Creative Director
John Kilkenny
Creative Director
Des Creedon
Agency Producer
Alex Cullen

Creative Director
John Kilkenny
Creative Director
Des Creedon
Agency Producer
Alex Cullen

The radio execution delivers on the campaign’s ‘It’s good to live’ philosophy in a highly unusual and memorable way; the voice-over artist and her actual family were recorded on a Rollercoaster in Tayto Park with the ‘terms and conditions guy’, bringing a refreshing, light-hearted tone to the radio scripts.

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