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2016

AIB ‘Clean Cuts’

Company Rothco
Client AIB (GB)
  • Commended
    2 Film: TV, Cinema, Web - Web Film (over 60 seconds)
Account Director
Jimi McGrath
Account Manager
Lauren McNinney
Agency Producer
Al Byrnes
Copywriter
Jody Ronaldson
Art Director
Jonny Cullen
Production Company
RAIC
Director
Stu Teehan
Producer
Dave Martin
Producer
Mick O'Connell
Account Director
Jimi McGrath
Account Manager
Lauren McNinney
Agency Producer
Al Byrnes
Copywriter
Jody Ronaldson
Art Director
Jonny Cullen
Production Company
RAIC
Director
Stu Teehan
Producer
Dave Martin
Producer
Mick O'Connell

Allied Irish Bank (GB) came to Rothco looking for a campaign that would cement their position in the UK financial sector as the specialist business bank. We needed to show the benefits of a bank with focussed initiatives and the importance of a specialist bank for business customers.

Taking a normal Chiswick dry cleaners and installing hidden cameras, Rothco and AIBGB decided to give consumers something to think about by adding another dimension to the business – a fresh meat butchers counter. Transforming the shop overnight, the new meaty laundry service was aptly renamed ‘Clean Cuts’. Shocked, confused and bemused customers were quite expectedly baffled when they arrived the next day to pick up their dry cleaning, only to be met by a butcher selling sausages and steaks alongside their shirts.

The 2 minute online film (and 30” cut down) seeks to demonstrate that in business, being focussed pays and that the same should apply to your business bank.

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