Following the incredible success of #TheToughest campaign for the GAA Club Championship, AIB became an official sponsor of the GAA All Ireland Football Championships. #TheToughest campaign was known for its gritty, real and authentic approach to the club game so the challenge was to promote a competition that has a much bigger summer festival feel to it.
Our idea was to remind supporters that every top GAA player came from a local club and that clubs across the country are the official suppliers of these stars for the All Ireland Competition.
The vibrant print work presented these players in a way never done before and captured the tone of the competition. Supporters loved the creative and did what they could to get their hands on the artwork for their favourite player.