Paul O’Connell is not just Ireland’s captain; he’s the heart of the Irish team and has been for more than 100 games.
This dramatic image, part of the ‘All it takes is everything’ campaign for Three Ireland’s sponsorship of the Irish Rugby team, explores the physical and psychological nature of his role for the team and supporters.
O’Connell is known for leading by example and giving absolutely everything for his country. In this image we have abstracted what it feels like to be tackled by Paul O’Connell. The dust and dirt is a visual metaphor for how O’Connell will ‘destroy’ whatever comes in his path.
This images shares similarities to the scene from the TV campaign, when O’Connell reduces a Rhino to dust but crucially the execution is different so as to fully take advantage of the medium. The tight crops on O’Connell’s face create an arresting and dramatic image (especially when blown up to 48 sheet format) that captures the ferocity and intensity that goes into every single tackle from Paul O’Connell.