Login

Lost your password?

Don't have an account?

Become a member
2019

Almost Didn’t Make it – Final Exam

Company In the Company of Huskies
Client Society of Saint Vincent de PaulThis TV commercial juxtaposes the saddening reality of the long-term effects of poverty on young people’s lives and the positive impact made possible through donations. In this film, viewers see an exam hall full of students, but with one empty desk. In a sombre tone, the narrator tells us that the student’s mother had her work hours cut. The boy had to miss a crucial exam just to keep food on the table. The exam has begun and there’s little hope of him making it. In an emotional turn, the door opens, he arrives and is able to sit the test. Through donations made to the charity, he is saved from a life of poverty.
  • Commended
    2 Film: TV, Cinema, Web - TV Commercial (up to 30 seconds)
Creative Director
Damian Hanley
Director
James Fitzgerald
Agency Producer
Laura Cronin
Production Company
Antidote Films
Account Director
Nessa Van Rooyen
Creative Director
Damian Hanley
Director
James Fitzgerald
Agency Producer
Laura Cronin
Production Company
Antidote Films
Account Director
Nessa Van Rooyen

This TV commercial juxtaposes the saddening reality of the long-term effects of poverty on young people’s lives and the positive impact made possible through donations. In this film, viewers see an exam hall full of students, but with one empty desk. In a sombre tone, the narrator tells us that the student’s mother had her work hours cut. The boy had to miss a crucial exam just to keep food on the table. The exam has begun and there’s little hope of him making it. In an emotional turn, the door opens, he arrives and is able to sit the test. Through donations made to the charity, he is saved from a life of poverty.

Our Collaborators

ADCE logo Art Directors Club of Europe
Institute Of Advertising Practitioners In Ireland Logo
Design and Art Direction Logo
CPI logo Commercial Producers Ireland
Design Enterprise Skillnet Logo
100 Archive Logo