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2017

Amnesty International – White Christmas

Company Boys and Girls
Client Amnesty International
  • Silver
    2 Film: TV, Cinema, Web - Web Film (over 60 seconds)
Creative Director
Laurence O Byrne
Copywriter
Kris Clarkin
Art Director
Katie Kidd
Designer
Maxi McDonnell
Agency Studio
Claire O Reilly
Executive Creative Director
Rory Hamilton
Business Director
Pat Stephenson
Account Manager
Andrea Dalton-Doran
Head of Digital
Shane Casey
Senior Digital Strategist
Aoife Murphy
Photographer
James Day
Retoucher
Dennis Tuffiell
Media Planner
Ken Nolan
Creative Director
Laurence O Byrne
Copywriter
Kris Clarkin
Art Director
Katie Kidd
Designer
Maxi McDonnell
Agency Studio
Claire O Reilly
Executive Creative Director
Rory Hamilton
Business Director
Pat Stephenson
Account Manager
Andrea Dalton-Doran
Head of Digital
Shane Casey
Senior Digital Strategist
Aoife Murphy
Photographer
James Day
Retoucher
Dennis Tuffiell
Media Planner
Ken Nolan

In December 2016 Amnesty International’s attention was on Syria and they needed the public’s attention there too.

So we took an element of Christmas that Irish people are obsessed with and turned it on its head – a White Christmas.

Every year we dream of one, we even takes bets on one, but never get one.

Unfortunately, the people of Syria were experiencing a very different white Christmas, caused by barrel bombs falling from the sky rather than snow.

We used this insight to grab Ireland’s attention during the festive season and asked them to turn their outrage into action by supporting Amnesty.

The web film juxtaposed the Irish ideal of a white Christmas with a Syrian one by layering heartbreaking shots of

Syrians covered in white dust caused by explosions with a poignant cover of Bing Crosby’s classic Christmas song, that was being played in every shop, office, home and pub in Ireland.

Our Collaborators

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