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2016

An Post – Packets and Parcels

Company Piranha Bar
Client An Post
  • Commended
    7 Advertising: Craft - Animation for Advertising (Single)
Director
Gavin Kelly
Lead 3D
Sam Boyd
Animation Supervisor
Simon Burke
Modelling
Cormac Kelly
Animator
Mario Domingos
Animator
Quentin Dubois
Animator
Mark Shaw
Compositing
Arron Inglis
Compositing
Gavin Hoffman
Compositing
Irina Nguyen
Director
Gavin Kelly
Lead 3D
Sam Boyd
Animation Supervisor
Simon Burke
Modelling
Cormac Kelly
Animator
Mario Domingos
Animator
Quentin Dubois
Animator
Mark Shaw
Compositing
Arron Inglis
Compositing
Gavin Hoffman
Compositing
Irina Nguyen

For An Post’s campaign ‘The Journey of Things’, we created a fantasy reality, combining real world live-action with 3D to breathe life into parcels, re-imagining them as a host of funny, endearing animated characters.

We put a lot of work into getting the character’s expressions just right, taking care to develop their distinctive personalities, especially Whoosh’s, our mop-headed tinselly hero. By giving each ‘parcel’ emotions, deliveries became stories instead of cold transactions across an unfeeling network, positioning An Post as a service that cares.

Our Collaborators

ADCE logo Art Directors Club of Europe
Institute Of Advertising Practitioners In Ireland Logo
Design and Art Direction Logo
CPI logo Commercial Producers Ireland
Design Enterprise Skillnet Logo
100 Archive Logo