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2016

Anamorphic Tiger

Company Havas Worldwide Dublin
Client Heineken Ireland
  • Commended
    1 Display: Print, Digital & Experience - Outdoor
Product
Tiger Beer
Creative Director
Peter O'Dwyer
Art Director
Gary Boylan
Illustrator
Dan Leo
Production Company
Catapult
Account Director
Aoife Surgeon
Marketing Manager (Client)
Emma Jane Gorham
Product
Tiger Beer
Creative Director
Peter O'Dwyer
Art Director
Gary Boylan
Illustrator
Dan Leo
Production Company
Catapult
Account Director
Aoife Surgeon
Marketing Manager (Client)
Emma Jane Gorham

GRAND CANAL DOCK INSTALLATION As this marked the 21st Fringe it seemed the perfect time to make our own artistic contribution to the city. Artist Dan Leo obliged with a magnificent creation design to live in the Grand Canal Dock. From most angles it appeared to simply be a series of beautiful yet unrelated shapes but once the perfect vantage point was reached the viewer would see the fabulous Anamorphic Tiger rearing from the bay. The illusory effect drew people in in their droves prompting a huge volume of self-taken photographs to be shared.

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