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2019

Anthem for Migrant Children

Company Boys and Girls
Client Amnesty International Ireland
  • Bronze
    3 Radio Advertising - Radio Commercial (up to 30 seconds)
Creative Director
Rory Hamilton
Creative Director
Laurence O'Byrne
Creative Director
Mark Tuthill
Account Director
Pat Stephenson
Sound Design
Mutiny
Music
Denis Kilty
Illustrator
Noma Bar
Illustration Agency
Dutch Uncle
Motion Graphic Designer & Animator
Patrick Horan

Creative Director
Rory Hamilton
Creative Director
Laurence O'Byrne
Creative Director
Mark Tuthill
Account Director
Pat Stephenson
Sound Design
Mutiny
Music
Denis Kilty
Illustrator
Noma Bar
Illustration Agency
Dutch Uncle
Motion Graphic Designer & Animator
Patrick Horan

In summer 2018 reports begin to surface that the United States has been forcibly separating migrant children from their parents at the U.S Mexico border.

On June 18th 2018 secretly recorded audio of distraught children is obtained from inside a child detention centre. Within 24 hours Amnesty International acts, reimagining the American National Anthem with the unimaginable – creating a radio commercial featuring these very same cries.

On June 19th our radio ad is broadcast. Because whenever human rights are being silenced, Amnesty International will always be the first to speak up.

Our Collaborators

ADCE logo Art Directors Club of Europe
Institute Of Advertising Practitioners In Ireland Logo
Design and Art Direction Logo
CPI logo Commercial Producers Ireland
Design Enterprise Skillnet Logo
100 Archive Logo