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2016

As Irish As “Bye”

Company Boys and Girls
Client Aldi
  • Bronze
    2 Film: TV, Cinema, Web - TV Commercial (up to 30 seconds)
Creative Director
Rory Hamilton
Art Director
Mikey Fleming
Copywriter
Sam Moorhead
Account Director
Kieran O'Donovan
Planner
Margaret Gilsenan
Agency Producer
Derek Doyle and Sarah Chadwick
Production Company
Speers Film
Director
Tom Merilion
Producer
Johny Speers
DOP
Simon Walsh
Casting
Pearce McMahon Casting
Post–Production Company
Windmill Lane Studios
Editor (Windmill)
Lee Hickey
Visual Effects
Windmill Lane
Sound Engineer
Mark Richards
Sound Design
Mutiny Recording Studios
Marketing Manager (Client)
Eadaoin Keane
Creative Director
Rory Hamilton
Art Director
Mikey Fleming
Copywriter
Sam Moorhead
Account Director
Kieran O'Donovan
Planner
Margaret Gilsenan
Agency Producer
Derek Doyle and Sarah Chadwick
Production Company
Speers Film
Director
Tom Merilion
Producer
Johny Speers
DOP
Simon Walsh
Casting
Pearce McMahon Casting
Post–Production Company
Windmill Lane Studios
Editor (Windmill)
Lee Hickey
Visual Effects
Windmill Lane
Sound Engineer
Mark Richards
Sound Design
Mutiny Recording Studios
Marketing Manager (Client)
Eadaoin Keane

People in Ireland weren’t buying meat in Aldi, as they presumed it was imported and of lesser quality than the meat in Irish supermarkets. Our job was to inform them that this wasn’t true, and that all of Aldi’s fresh meat was 100% Irish from Bord Bia approved farms.

We did this by comparing it to traits and idiosyncrasies that were uniquely and 100% Irish. In this ad, we used the intrinsically Irish habit of not wanting to be the last one to hang up the phone.

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