Login

Lost your password?

Don't have an account?

Become a member
2016

As Irish As “Compliments”

Company Boys and Girls
Client Aldi
  • Commended
    2 Film: TV, Cinema, Web - TV Commercial (up to 30 seconds)
Marketing Manager (Client)
Eadaoin Keane
Creative Director
Rory Hamilton
Art Director
Mikey Fleming
Copywriter
Sam Moorhead
Account Director
Kieran O'Donovan
Planner
Margaret Gilsenan
Agency Producer
Derek Doyle
Agency Producer
Sarah Chadwick
Production Company
Speers Film
Director
Tom Merilion
Producer
Johny Speers
DOP
Simon Walsh
Casting
Pearce McMahon Casting
Post–Production Company
Windmill Lane Studios
Editor (Windmill)
Lee Hickey
Visual Effects
Windmill Lane
Sound Studio
Mutiny Recording Studios
Sound Engineer
Mark Richards
Sound Design
Mutiny Recording Studios
Marketing Manager (Client)
Eadaoin Keane
Creative Director
Rory Hamilton
Art Director
Mikey Fleming
Copywriter
Sam Moorhead
Account Director
Kieran O'Donovan
Planner
Margaret Gilsenan
Agency Producer
Derek Doyle
Agency Producer
Sarah Chadwick
Production Company
Speers Film
Director
Tom Merilion
Producer
Johny Speers
DOP
Simon Walsh
Casting
Pearce McMahon Casting
Post–Production Company
Windmill Lane Studios
Editor (Windmill)
Lee Hickey
Visual Effects
Windmill Lane
Sound Studio
Mutiny Recording Studios
Sound Engineer
Mark Richards
Sound Design
Mutiny Recording Studios

Irish people weren’t buying meat in Aldi because they assumed it was second-rate and imported. Through this campaign, we found a funny and engaging way of informing them that Aldi’s meat was in fact 100% Irish from Bord Bia approved farms.

We did this by comparing Aldi’s meat to 100% Irish attributes that everybody would recognize – such as the uniquely Irish trait of not being able to take a compliment.

Our Collaborators

cpi-logo-120x120
dad_logo_new-2
offset_logo
100_archive
future-inverted
page.php