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2016

As Irish As “Fuss”

Company Boys and Girls
Client Aldi
  • Silver
    2 Film: TV, Cinema, Web - TV Commercial (up to 30 seconds)
Creative Director
Rory Hamilton
Art Director
Mikey Fleming
Copywriter
Sam Moorhead
Account Director
Kieran O'Donovan
Planner
Margaret Gilsenan
Agency Producer
Derek Doyle and Sarah Chadwick
Production Company
Speers Film
Director
Tom Merilion
Producer
Johny Speers
DOP
Simon Walsh
Casting
Pearce McMahon Casting
Post–Production Company
Windmill Lane Studios
Editor
Lee Hickey, Windmill Lane
Visual Effects
Windmill Lane
Sound Design
Mutiny Recording Studios
Sound Engineer
Mark Richards
Marketing Manager (Client)
Eadaoin Keane
Creative Director
Rory Hamilton
Art Director
Mikey Fleming
Copywriter
Sam Moorhead
Account Director
Kieran O'Donovan
Planner
Margaret Gilsenan
Agency Producer
Derek Doyle and Sarah Chadwick
Production Company
Speers Film
Director
Tom Merilion
Producer
Johny Speers
DOP
Simon Walsh
Casting
Pearce McMahon Casting
Post–Production Company
Windmill Lane Studios
Editor
Lee Hickey, Windmill Lane
Visual Effects
Windmill Lane
Sound Design
Mutiny Recording Studios
Sound Engineer
Mark Richards
Marketing Manager (Client)
Eadaoin Keane

Irish people didn’t fully trust the meat in Aldi because they thought it was below par and imported. We had to change their view and inform them that all of Aldi’s meat was actually 100% Irish from Bord Bia approved farms.

Using a self-depreciating style of humour, we achieved this by comparing Aldi’s meat to other 100% Irish things that would be familiar to the audience. In this instance, we played on the people of Irelands’ hatred of causing a fuss.

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