The task was to create another boring online mortgage ad. We had different ideas. The original of the species, this ad introduced Rachel and Steve to the world. It focussed on a house share environment, where one of them is about to drop the bombshell, although coerced, that he ‘wants’ his girlfriend to move into their lads pad. The ad shows, how at the speed of light or life, the flatmate can take immediate and direct action by using the Bank of Ireland App and can apply for a mortgage online with the only bank that will pay your Stamp Duty right there and then.