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2017

Bank of Ireland – The Journey

Company Speers Film
Client Bank of Ireland
  • Commended
    7 Advertising: Craft - Use of Music (Campaign)
Art Director
Paul Arthurs
Copywriter
Alan Byrne
Creative Director
Martin Cowman
Producer
Jonny Speers
Director
Tom Merilion
Art Director
Paul Arthurs
Copywriter
Alan Byrne
Creative Director
Martin Cowman
Producer
Jonny Speers
Director
Tom Merilion

The journey to becoming a home owner can be a fraught one, pock-marked with highs and lows along the way. However as with most journeys, it’s also very exciting, with a thoroughly rewarding final destination awaiting.
The thing is, at some points in the journey you need a little extra belief – that the decisions you are making are the right ones, and that by keeping going you’ll get to where you want to be.
We created a suite of ads that mirror the reality of the journey for many customers at separate stages of the process – pre-purchase, mid-purchase & post-purchase.
We wanted to show that the effort the purchaser goes to is matched by Bank of Ireland’s endeavours – we share a common aim; if you’re working hard to get your new home, we are too.

Our Collaborators

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