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2017

Bring the Beat

Company Butter
Client Digicel
  • Bronze
    7 Advertising: Craft - Direction (Single)
Director
Hadi
Exec Producer
Michael Duffy
Producer
Hannah Cooper
Agency Producer
Derek Doyle
Agency Producer
Paul Ellis
Senior Copywriter
Kris Clarkin
Creative Director
Laurance O'Byrne
Director
Hadi
Exec Producer
Michael Duffy
Producer
Hannah Cooper
Agency Producer
Derek Doyle
Agency Producer
Paul Ellis
Senior Copywriter
Kris Clarkin
Creative Director
Laurance O'Byrne

The Caribbean beat propels Usain Bolt all the way to the Rio Olympics in Hadi’s spot for Digicel by Boys and Girls. Capturing the spirit of the Caribbean and its people, the ad pulses to a specially commissioned track by Machel Montano, and features Shelly-Ann Fraser-Pryce and Bolt as they prepare to take on the world in Rio 2016.

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