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2017

Crashed Lives

Company Screen Scene
Client RSA
  • Commended
    7 Advertising: Craft - Editing (Campaign)
Producer
Paul Holmes
Director
Zak Razvi
Creative Director
Dylan Cotter
Other, Agency
Irish International
Account Director
Ken Kerr
Producer
Andrew Counihan
Post–Production Company
Screen Scene
Editor
Jake Walshe
Production Company
Red Rage
Production Company
Knucklehead
Other, DOP
Steve Annis
Art Director
Clayton Homer
Copywriter
Dillon Elliot
Other, Account Manager
David Power
Other, Production Coordinator
Ciara Donnelly
Other, Post Production Producer
Sinead Bagnall
Other, Flame artist
Allen Sillery
Other, Sound engineer
Andy Stewart
Other, Colourist
Gary Curran
Producer
Paul Holmes
Director
Zak Razvi
Creative Director
Dylan Cotter
Other, Agency
Irish International
Account Director
Ken Kerr
Producer
Andrew Counihan
Post–Production Company
Screen Scene
Editor
Jake Walshe
Production Company
Red Rage
Production Company
Knucklehead
Other, DOP
Steve Annis
Art Director
Clayton Homer
Copywriter
Dillon Elliot
Other, Account Manager
David Power
Other, Production Coordinator
Ciara Donnelly
Other, Post Production Producer
Sinead Bagnall
Other, Flame artist
Allen Sillery
Other, Sound engineer
Andy Stewart
Other, Colourist
Gary Curran

The message behind the new ‘Crashed Lives’ campaign is that drink driving destroys lives, families and communities. Four year old Ciarán Treacy was killed in a head-on collision with a drunk driver in April 2014. His mother Gillian, her husband Ronan, the Emergency Services who attended the collision and the medical team who fought to save Ciarán’s life are all featured in the latest ‘Crashed Lives’ ad campaign from the Road Safety Authority (RSA) and An Garda Síochána. The message is simple – stop and think of Ciarán the next time you consider drink-driving.

Our Collaborators

ADCE logo Art Directors Club of Europe
Institute Of Advertising Practitioners In Ireland Logo
Design and Art Direction Logo
CPI logo Commercial Producers Ireland
Design Enterprise Skillnet Logo
100 Archive Logo