To leverage Cuprinol’s RTE Super Garden sponsorship Cuprinol wanted to create an immersive Brand Experience at the 2017 Bloom in the Park. To promote Cuprinol’s range of 72 outdoor paints, we designed ‘Cuprinol’s Kaleidoscope of Colour, a spectacular modern Rose Garden that combined the vibrant colour of the rose bloom with the complimentary pigments of Cuprinol’s new outdoor paint. At the heart of the garden we placed a bespoke, working Kaleidoscope sculpture that visitors were able to interact with and rotate. Through the giant kaleidoscope each visitor was able to experience a rose scented psychedelic display that was unique to them. The garden was also surrounded by 10 smaller brass Kaleidoscopes that visitors on the perimeter could use to look into the garden.
Throughout the festival brand ambassadors were on hand to talk to the public about the garden and the new range of colours. When a live lead was identified they were directed to the pavilion beside the garden where the Cuprinol Colour Experts helped people visualise how Cuprinol paint could bring their own garden to life. The customer was given colour cards and details of their closest stockist. If the customer posted a picture of the Cuprinol Garden on social media with #Cuprinol they were also gifted a free sample of their paint. The garden now lives forever at Enable Ireland’s Children’s Service Centre in Killdare where it continues to deliver immersive and engaging experiences for its pupils and visitors.
