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2017

Dangerous Ideas

Company Guns or Knives
Client Guns or Knives
  • Commended
    7 Design: Craft - Animation for Design (Single)
Concept
Barry Smith
Designer
Barry Smith
Art Director
Barry Smith
Creative Director
Shane O'Brien
Animator
Darach McHugh
3D Artist, Lighting and Rendering
Darach McHugh
Sound Design (Number 4 Sound Studios)
Carl Cullen
Concept
Barry Smith
Designer
Barry Smith
Art Director
Barry Smith
Creative Director
Shane O'Brien
Animator
Darach McHugh
3D Artist, Lighting and Rendering
Darach McHugh
Sound Design (Number 4 Sound Studios)
Carl Cullen

A three-dimensional motion graphics piece created for the new Guns or Knives website. Born of our company mantra which asks you to ‘Choose Your Weapons’, the concept of ‘Dangerous Ideas’ is fully realised when the light bulb motif shorts out revealing our knuckleduster logo.

The neon sign was created in Cinema 4D, VRay and After Effects. The sound design gives the piece a sense of place with a dark and atmospheric feel.

Our Collaborators

cpi-logo-120x120
dad_logo_new-2
offset_logo
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future-inverted
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