Last September saw the launch of a major new multi-media campaign for Aviva Ireland.
The first commercial to air, called ‘The Dream’ features two icons of Irish sport, Roy Keane and Brian O’Driscoll. It takes the viewer on a journey through games kids have played for generations and leads them to the dream that all kids hold in their hearts: That, one day, they might get to follow in the footsteps of their heroes and pull on the green jersey and play for Ireland in a stadium worthy of the honour. As sponsors of the Aviva, that dream is safe in Aviva’s hands.
The films were created by BBDO Dublin and directed by leading Irish drama director John Hayes through Sweet Media and Jake Walshe edited at Screen Scene.
Sharon Treanor, Head of Marketing at Aviva, commented that ‘The Dream’ commercial had been developed to specifically address the association between Aviva’s title sponsorship of the stadium and the linkage to the insurance company. ‘Nothing unites and energises Irish people more than sport and our sponsorship of the Stadium and the grass roots programmes brings Aviva into the lives of families all around the country. We wanted to develop a campaign that celebrates our renewal of the Stadium sponsorship while also highlighting our position as one of Ireland’s leading general insurance and life assurance providers.’