Dublin Airport needed to advertise their Short Term Car Park and its convenience. We knew from research, that the feeling of having your car waiting for you in the short term car park was rated as one of the best airport feelings around. In fact it was right next to having your loved one waiting for you. And we thought ‘Hello!’. What if we mashed the both of them together and created a parody ad where the listener thinks they are in the world of someone coming back to meet their loved one. However, the feelings being listed are the same feelings evoked when you are coming home to the great value parking at the Short Term Car Park in Dublin Airport and having the convenience of your car waiting for you, right there.