We referenced the vernacular of theatre signage – particularly back of house and stage door signs – to develop the theme for the 2015 Dublin Theatre Festival.
Focusing on the event and key dates we designed a set of light boxes delivering all core festival information. These were deconstructed and appeared throughout the city for a television advert. We developed an identity framework and a series of communication tools including brochure, posters, show programmes, newspaper, advertising and website.
