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2017

Energia – The Cleverness Test 1

Company Boys and Girls
Client Energia
  • Commended
    2 Film: TV, Cinema, Web - TV Commercial (up to 30 seconds)
Executive Creative Director
Rory Hamilton
Creative Director
John Kilkenny
Art Director
John Kilkenny
Copywriter
Rachel Carey
Art Director
Bairbre McGlade
Strategic Planner
Chloe Muephy
Business Director
Sarah Sherry
Account Manager
David Carter
Account Executive
Kim Gray Ennis
Head of Production
Derek Doyle
Agency Producer
Sarah Chadwick
Production Assistant
Keeva Bolger
Managing Director - Client
Gary Ryan
Head of Marketing
Geoff Codd
Marketing Manager (Client)
Yvonne Boyle
Digital Marketing Manager
Ross O'Mullane
Acquisition Communications Manager
Amy O'Shaughnessy
Director
Oskar Bard
Production Company
Hobbyfilm
Post–Production Company
Hobbyfilm
Sound Design
Mediamonks
Music
Declan Nurney
Executive Creative Director
Rory Hamilton
Creative Director
John Kilkenny
Art Director
John Kilkenny
Copywriter
Rachel Carey
Art Director
Bairbre McGlade
Strategic Planner
Chloe Muephy
Business Director
Sarah Sherry
Account Manager
David Carter
Account Executive
Kim Gray Ennis
Head of Production
Derek Doyle
Agency Producer
Sarah Chadwick
Production Assistant
Keeva Bolger
Managing Director - Client
Gary Ryan
Head of Marketing
Geoff Codd
Marketing Manager (Client)
Yvonne Boyle
Digital Marketing Manager
Ross O'Mullane
Acquisition Communications Manager
Amy O'Shaughnessy
Director
Oskar Bard
Production Company
Hobbyfilm
Post–Production Company
Hobbyfilm
Sound Design
Mediamonks
Music
Declan Nurney

There are lots of options when it comes to energy provider. We needed our commercial to stand out, and show people that Energia was the clever choice when it comes to energy. So to prove that clever people choose Energia, we created a surreal testing lab with a maze where humans undertook various tests of cleverness. And who else would such a maze be observed by, but some guinea pig scientists?