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2016

Guinness: John Hammond, Intolerant Champion

Company Irish International BBDO
Client Guinness
  • Commended
    2 Film: TV, Cinema, Web - TV Commercial (Over 30 seconds)
Concept
Pat Hamill
Concept
Mark Nutley
Creative Director
Dave Buchanan
Creative Director
Steve Jones
Creative Director
Martin Loraine
Art Director
Pat Hamill
Art Director
Steve Jones
Copywriter
Mark Nutley
Copywriter
Dave Buchanan
Copywriter
Martin Loraine
Account Director
Michael Pring
Account Director
Ben Griffiths
Account Director
Amber Glenister
Account Director
Tessa Brisbane
Account Director
Chris Ferguson
Account Director
Marina Lanaghan
Director
Jake Nava
Production Company
Cherry
Post–Production Company
The Mill
Editor
Scott Crane
Client
Stephen O'Kelly
Concept
Pat Hamill
Concept
Mark Nutley
Creative Director
Dave Buchanan
Creative Director
Steve Jones
Creative Director
Martin Loraine
Art Director
Pat Hamill
Art Director
Steve Jones
Copywriter
Mark Nutley
Copywriter
Dave Buchanan
Copywriter
Martin Loraine
Account Director
Michael Pring
Account Director
Ben Griffiths
Account Director
Amber Glenister
Account Director
Tessa Brisbane
Account Director
Chris Ferguson
Account Director
Marina Lanaghan
Director
Jake Nava
Production Company
Cherry
Post–Production Company
The Mill
Editor
Scott Crane
Client
Stephen O'Kelly

This TVC transports viewers back to 1930’s New York and tells the story of John Hammond who was born in turn-of-the-century Manhattan – before civil rights, and when racial disharmony prevailed. Black and white musicians rarely played together in ‘30s New York and many music venues permitted white audiences only. Despite this, from an early age John Hammond developed a burning passion for music of black origin – Jazz, The Blues, Big Band and Gospel. He would travel the clubs and bars of Harlem seeking raw, undiscovered musical talent for his radio show and he would often be the only white man in the room. Undeterred, he went on to become a remarkable talent scout and was responsible for discovering musicians like Billie Holiday, Count Basie and Aretha Franklin.

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