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2016

Hailo – The 3 Year Old Taxi Driver

Company Guns or Knives
Client Hailo
  • Silver
    1 Display: Print, Digital & Experience - Experience & Activation
Creative Director
Kevin Keenam
Art Director
David Kee
Copywriter
John McMahon and Shane Brennan
Agency Producer
Al Byrnes
Client Service Director
Roisin Field
Account Manager
Anna Reddan
Production Company
Raic Productions
Director
Stu Teehan
Producer
David Davin
Agency Producer
Claire O'Doherty
Editor
David Davin
Casting
Raic Productions
Post–Production Company
Raic Productions
Creative Director
Kevin Keenam
Art Director
David Kee
Copywriter
John McMahon and Shane Brennan
Agency Producer
Al Byrnes
Client Service Director
Roisin Field
Account Manager
Anna Reddan
Production Company
Raic Productions
Director
Stu Teehan
Producer
David Davin
Agency Producer
Claire O'Doherty
Editor
David Davin
Casting
Raic Productions
Post–Production Company
Raic Productions

Hailo Ireland was soon to be 3 years old. They were facing strong competition in Dublin from Uber and Lynk, so we needed to defend their position as market leader by creating nationwide talk-ability around Hailo’s 3rd birthday.

Our approach was simple, we wanted to celebrate our 3rd birthday while celebrating our most loyal customers. First we launched with a video to make people stand up and take notice. We created the ‘3 year old taxi driver’. Next we used this video to push people onto our site where they could win a Euro of credit for every 1km they’d travelled with us, as a thank you for their custom.

We wanted all of our customers to feel like they were invited to our birthday party. So we created a series of birthday surprises around the country. From a Hailo-cab-bouncy-castle, which travelled around to our corporate clients, to a nationwide, in-cab game of pass the parcel, it’s safe to say we had a lot of fun on our birthday.

The campaign was shared on Facebook, Twitter and Youtube with a total view count of over 900,000 views across the board and featured on Mashable UK, AdWeek, Creativity Online Editor’s Pick, Lürzer’s Archive, Bestadsontv.com and many other media sites.

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