Login

Lost your password?

Don't have an account?

Become a member
2016

Heineken – The Jonah Machine

Company Rothco
Client Heineken
  • Commended
    2 Film: TV, Cinema, Web - Web Film (over 60 seconds)
Creative Director
Alan Kelly
Art Director
Ray Swan
Copywriter
Emma Sharkey
Digital Art Director
Sarah Farrant
Creative Technologist
Michael Keegan
Creative Technologist
Sean Crawford
Digital Producer
Daire Lennon
Planner
Shane Doyle
Digital Planner
Emer Fitzgerald
Account Director
Clare Connolly
Account Manager
Anna Reddan
Account Manager
Aishling O Meara
Marketing Director
Sharon Walsh
Brand Manager
Conor McIntyre
Agency Producer
Laura Ellis
Producer
Conor Mulhern
Production Company
Rattle
Director
Matt Golding
Editor
Rattle
Sound
Rattle
Creative Director
Alan Kelly
Art Director
Ray Swan
Copywriter
Emma Sharkey
Digital Art Director
Sarah Farrant
Creative Technologist
Michael Keegan
Creative Technologist
Sean Crawford
Digital Producer
Daire Lennon
Planner
Shane Doyle
Digital Planner
Emer Fitzgerald
Account Director
Clare Connolly
Account Manager
Anna Reddan
Account Manager
Aishling O Meara
Marketing Director
Sharon Walsh
Brand Manager
Conor McIntyre
Agency Producer
Laura Ellis
Producer
Conor Mulhern
Production Company
Rattle
Director
Matt Golding
Editor
Rattle
Sound
Rattle

On a Sunday in May we set up our ‘It’s your Call’ promotion in a Dublin pub. From the outside it looked like a simple game console that was distributing RWC prizes, but it was what was inside, powering it that was really exciting!

Pub goers played a simple coin toss game. If they called it right, they won a rugby ball signed by none other than Rugby Legend Jonah Lomu. What was surprising about their signed ball was that it was personalised. As more and more people played and won, their balls got more and more personalised.

As time went on, the crowd began to wonder how Heineken were doing this, until we revealed all. One of the all time best players had been inside the games console the whole time!

The video nicely set up the “It’s your Call” pub promotion for viewers, promoting the fact that they had the chance to win the ultimate prize of a coin toss at the World Cup. And in the first 24 hours of posting the video, it received over a million views.

Our Collaborators

cpi-logo-120x120
dad_logo_new-2
offset_logo
100_archive
future-inverted
page.php