**This packaging sucks…In a good way.** Hello Artists, a high-end photography agency based in NYC representing a roster of super-talented fashion & still life photographers. We wanted to create an impactful piece that would get noticed by the right people in creative agencies – something that screamed out “intrigue!” and created a branded experience before it was even opened. We created an arresting vacuum-packed portfolio. As with all our work with Hello Artists once the package is opened we let the photography speak for itself. Aware of access packaging and the associated expenses, we created a self-contained vacuum-packed promo that could be labeled directly onto the surface and mailed without any added protective packaging – it also looked pretty cool. An 8-page booklet and individual artists prints were sandwiched between two 4mm triplex cards to protect during mailing. Debossing these protective cards with logo, messaging and artists names (visible once vacuumed) removed the need to brand the envelope itself. Deliverables: Packaging & Design
