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2018

Hennessy Auto Portraits

Company Havas Dublin
Client Hennessy
  • Commended
    5 Innovation - Creative use of Technology
Developer
Lee Moran
Art Director
Zoë Higgins
Creative Director
Peter O'Dwyer
Developer
Lee Moran
Art Director
Zoë Higgins
Creative Director
Peter O'Dwyer

With their sponsorship of the Hennessy Portrait Prize we developed a promotion activation that challenges the concept of what portraiture is. This activation reimagines the way we think about the art of portraiture in the age of technology. We took the concept of “Crafting the Future” and applied this to crafting portraiture. Hennessy Auto Portraits creates one off portraits that use robots and software to generates a unique interpretation our subjects. At the activation our subjects had their photo taken, then this was processed through different programs before being drawn by one of of three Auto Portrait robots.

Our Collaborators

ADCE logo Art Directors Club of Europe
Institute Of Advertising Practitioners In Ireland Logo
Design and Art Direction Logo
CPI logo Commercial Producers Ireland
Design Enterprise Skillnet Logo
100 Archive Logo