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2016

HSA: Always Read The Back

Company Irish International BBDO
Client HSA
  • Commended
    1 Display: Print, Digital & Experience - Consumer
Executive Creative Director
Dylan Cotter
Copywriter
Dillon Elliott
Art Director
Clayton Homer
Account Director
Rosanne Clarke
Account Manager
Keith Farrell
Illustrator
Simon Shaw
Illustrator
Cinzah Merkens
Typographer
Fionán Healy
Client
Gavin Lonergan
Client
Hugh Jordan
Executive Creative Director
Dylan Cotter
Copywriter
Dillon Elliott
Art Director
Clayton Homer
Account Director
Rosanne Clarke
Account Manager
Keith Farrell
Illustrator
Simon Shaw
Illustrator
Cinzah Merkens
Typographer
Fionán Healy
Client
Gavin Lonergan
Client
Hugh Jordan

Many household products that look innocent and attractive contain chemicals which can be harmful or fatal. We developed this piece to remind consumers of this danger and to encourage them to always read the back of the packaging, where chemical warnings appear. To strengthen the effect, we ran the ad in two parts on subsequent pages – so they were literally reading the back.

Our Collaborators

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