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2016

HSA: Forklift

Company Irish International BBDO
Client HSA
  • Commended
    1 Display: Print, Digital & Experience - Consumer
Executive Creative Director
Dylan Cotter
Copywriter
Dillon Elliott
Art Director
Clayton Homer
Account Director
Rosanne Clarke
Account Manager
Keith Farrell
Retoucher
Kevin Brooks
Typographer
Fionán Healy
Client
Gavin Lonergan
Client
Hugh Jordan
Photographer
Kevin Griffin
Executive Creative Director
Dylan Cotter
Copywriter
Dillon Elliott
Art Director
Clayton Homer
Account Director
Rosanne Clarke
Account Manager
Keith Farrell
Retoucher
Kevin Brooks
Typographer
Fionán Healy
Client
Gavin Lonergan
Client
Hugh Jordan
Photographer
Kevin Griffin

Workplaces are a perfect storm for accidents. Lots of moving parts, and a tendency for even the most conscientious worker’s attention to drift. “Autopilot” is a term that crops up a great deal when describing the behaviour that leads to workplace accidents. We took that analogy to its dramatic extreme, and drafted in the most iconic autopilot of them all. We went back to the model-maker who worked on the “Airplane” films in the 1980s and commissioned a fresh replica of the man himself.

Our Collaborators

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