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2016

Hunger Sauce

Company Boys and Girls
Client Gorta Self-Help Africa
  • Commended
    4 Change - Creative for Change
Marketing Manager (Client)
George Jacob
Creative Director
Rory Hamilton
Copywriter
Eoin Conlon
Copywriter
Kris Clarkin
Art Director
Laurence O'Byrne
Designer
Shane O'Riordan
Designer
Fay Teo
Account Director
Chris Upton
Account Director
Susie O'Doherty
Account Manager
Mark Toal-Lennon
Agency Producer
Derek Doyle
Agency Producer
Sarah Chadwick
Director
Ger Walsh
DOP
Ger Walsh
Editor
Ger Walsh
Sound Studio
Raygun
Sound Engineer
Dean Jones
Photographer
Kelvin Hudson
Music
Emmett Cooke
Marketing Manager (Client)
George Jacob
Creative Director
Rory Hamilton
Copywriter
Eoin Conlon
Copywriter
Kris Clarkin
Art Director
Laurence O'Byrne
Designer
Shane O'Riordan
Designer
Fay Teo
Account Director
Chris Upton
Account Director
Susie O'Doherty
Account Manager
Mark Toal-Lennon
Agency Producer
Derek Doyle
Agency Producer
Sarah Chadwick
Director
Ger Walsh
DOP
Ger Walsh
Editor
Ger Walsh
Sound Studio
Raygun
Sound Engineer
Dean Jones
Photographer
Kelvin Hudson
Music
Emmett Cooke

To raise awareness of World Food Day 2015 we created ‘Hunger Sauce’, the world’s first Gluten-Free, Dairy-Free, Sugar-Free, Fat-Free, Ingredient-Free sauce.

World Food Day is held annually on October 16th, it’s a day of action against global hunger. The problem facing Irish charity and World Food Day partner Gorta Self-Help Africa was that very few have ever heard of World Food Day, and as a result very few ever took action.

They say “hunger is a powerful sauce”, so on World Food Day 2015 we wanted to see how powerful we could make it. To do this we created ‘Hunger Sauce’, our sauce contained no added additives or preservatives – in fact it contained nothing at all, the exact same thing that over 795 million people have to eat every single day.

The entire campaign took place on World Food Day, October 16th 2015. Our ‘Moore Street’ content was released online, and supported by national press and radio. Bottles of ‘Hunger Sauce’ were stocked in various outlets and restaurants across Dublin, including SuperValu, Brother Hubbard, Pitt Bros, Neon 17 and Bread & Bones. All communications drove customers to hungersauce.ie, where users could “buy” a bottle, i.e. donate, or just learn more about World Food Day and our client Gorta Self-Help Africa.

Our Collaborators

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