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2019

IMMA Website

Company Detail. Design Studio
Client Irish Museum of Modern Art
  • Silver
    6 Design: Digital - Website
Project Director / UX / Frontend Development / Client Training
Naoise Ó Conchubhair
Creative Director
Brian Nolan
UX
Ross Phelan
UX
Léonie Henson
Developer
Billy Brady
Marketing Manager (Client)
Aoife Flynn
Project Manager
Sabina Bonnici
Photographer
Matthew Thompson
Project Director / UX / Frontend Development / Client Training
Naoise Ó Conchubhair
Creative Director
Brian Nolan
UX
Ross Phelan
UX
Léonie Henson
Developer
Billy Brady
Marketing Manager (Client)
Aoife Flynn
Project Manager
Sabina Bonnici
Photographer
Matthew Thompson

The new website is a living platform, designed to grow and evolve over time. Entering into the project IMMA had an extremely outdated website coupled with a network of satellite sites and no coordinated system of managing content across their platforms. We were tasked with putting in place a design and content management framework, that could be administered entirely in house by IMMA. We carried out the project in a series of phases:

UX

– User-centred and mobile first approach to the project.

– Analysed submissions from over 350 users, members of the IMMA community and professionals.

– 1 on 1 prototype testing with over 40 users of varying backgrounds and abilities.

– Iterative design process

– Fully functional wireframe prototype

Design

– Stripped back UI leading with the brand typeface

– Customisable colour palette per exhibition

– Emphasis on keeping artworks in their original format (not cropped in any way)

– set of custom icons for use on the site building

– art directed on-site photoshoots Build 1 of 3

– custom built server and CDN setup

– version controlled collaborative code base

– scalable component-based structure

– bespoke calendar system

– bespoke faceted search facility

– high-level security protocol suitable for international art institution

– seo and analytics platform

Integration

– store and archive over 20 years of legacy content and events

– import and rebuild the IMMA blog

– integration of e-learning and education resources database

– integrate the IMMA onsite inventory system (artworks on website synched with real-life IMMA inventory)

– currently integrating e-commerce, shop and ticketing systems

Handover

– training with IMMA staff members (+50)

– ongoing support ticketing contract

– empowering staff to generate content

– future phases of development underway

All of these strands combined are designed to put IMMA’s digital presence on confident, adaptable footing ready to take on the challenges of the next 10 years.

Our Collaborators

ADCE logo Art Directors Club of Europe
Institute Of Advertising Practitioners In Ireland Logo
Design and Art Direction Logo
CPI logo Commercial Producers Ireland
Design Enterprise Skillnet Logo
100 Archive Logo