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2017

Insurance Ireland

Company Boys and Girls and Julian Frost
Client Insurance Ireland
  • Silver
    7 Advertising: Craft - Animation for Advertising (Single)
Copywriter
Kris Clarkin
Art Director
Laurence O'Byrne
Creative Director
Rory Hamilton
Other, Head of Digital
Shane Casey
Account Director
Chris Upton
Other, Account Manager
Susie O'Doherty
Other, Senior Strategic Planner
Chloe Murphy
Copywriter
Kris Clarkin
Art Director
Laurence O'Byrne
Creative Director
Rory Hamilton
Other, Head of Digital
Shane Casey
Account Director
Chris Upton
Other, Account Manager
Susie O'Doherty
Other, Senior Strategic Planner
Chloe Murphy

The truth is often stranger than fiction so that’s why we put the truth at the heart of this Insurance Confidential commercial.

This ad tells the true story of two friends who burgled each other’s homes in order to claim on their home insurance.
The perceived victimless crime does, in truth, have a victim – everyone. Our insurance premiums are higher because of insurance fraud. Fact.

This commercial uses a naive style of animation to ‘charm to disarm’ the viewer by entertaining them with a seemingly whimsical caper involving two friends before pulling the rug from under the viewer’s feet.

Our Collaborators

ADCE logo Art Directors Club of Europe
Institute Of Advertising Practitioners In Ireland Logo
Design and Art Direction Logo
CPI logo Commercial Producers Ireland
Design Enterprise Skillnet Logo
100 Archive Logo