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2018

Insurance Confidential ‘Cagefighter’

Company Boys and Girls
Client Insurance Ireland
  • Commended
    2 Film: TV, Cinema, Web - TV Commercial (up to 30 seconds)
Music
Gareth Averill c/o Assembly
Other
Raygun
Producer
Joanna Hanley
Producer
Geraldine McCarthy
Producer
Katie Mackin
Director
Julian Frost
Production Company
Passion Pictures
Other
Leandro Costa
Agency Producer
Derek Doyle
Other
Chloe Hanratty
Other
Alicia Coyle
Other
Chris Upton
Other
Kris Clarkin
Creative Director
Laurence O'Byrne
Other
Rory Hamilton
Music
Gareth Averill c/o Assembly
Other
Raygun
Producer
Joanna Hanley
Producer
Geraldine McCarthy
Producer
Katie Mackin
Director
Julian Frost
Production Company
Passion Pictures
Other
Leandro Costa
Agency Producer
Derek Doyle
Other
Chloe Hanratty
Other
Alicia Coyle
Other
Chris Upton
Other
Kris Clarkin
Creative Director
Laurence O'Byrne
Other
Rory Hamilton

The truth is often stranger than fiction so that’s why we put the truth at the heart of this Insurance Confidential commercial. This ad tells the true story of a cagefighter who continued to fight while he claimed compensation because he could barely walk. His downfall came when the DVD’s of his fights (that he was selling!) were produced in court as evidence. However, he is one of few who get caught and this perceived victimless crime does, in truth, have a victim – everyone. Our insurance premiums are higher because of insurance fraud. Fact. This commercial uses a naive style of animation to ‘charm to disarm’ the viewer by entertaining them with a seemingly whimsical caper involving two friends before pulling the rug from under the viewer’s feet.

Our Collaborators

ADCE logo Art Directors Club of Europe
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Design and Art Direction Logo
CPI logo Commercial Producers Ireland
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