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2016

Ireland’s Centurion

Company Boys and Girls
Client Three
  • Bronze
    7 Advertising: Craft - Photography for Advertising (Single)
Creative Director
Rory Hamilton
Copywriter
Kris Clarkin
Art Director
Laurence O'Byrne
Account Director
Pat Stephenson, Gemma Sherlock and Sinead O'Moore
Head of Art
John Kilkenny
Photographer
Alex Telfer
Retoucher
Simon Williams and Alex Goodwin
Designer
Shane O'Riordan
Marketing Manager (Client)
Elaine Carey
Marketing Manager (Client)
Aislinn O'Connor
Creative Director
Rory Hamilton
Copywriter
Kris Clarkin
Art Director
Laurence O'Byrne
Account Director
Pat Stephenson, Gemma Sherlock and Sinead O'Moore
Head of Art
John Kilkenny
Photographer
Alex Telfer
Retoucher
Simon Williams and Alex Goodwin
Designer
Shane O'Riordan
Marketing Manager (Client)
Elaine Carey
Marketing Manager (Client)
Aislinn O'Connor

Paul O’Connell is not just Ireland’s captain; he’s the heart of the Irish team. On and off the pitch he is seen as a leader, a modern day gladiator, charging into battle time and again for his country.

On the eve of his 100th cap, team sponsors Three Ireland commissioned a full-page press ad that would commemorate this historic moment.

Working with photographer Alex Telfer, we set about capturing an image that encapsulated the measure of the man. We wanted to avoid the heroic pose that is synonymous with this type of ad and instead opted for an image of quiet self-reflection, beautifully portraying what lies beneath the fearless ferociousness we have come to associate him with.

Our Collaborators

ADCE logo Art Directors Club of Europe
Institute Of Advertising Practitioners In Ireland Logo
Design and Art Direction Logo
CPI logo Commercial Producers Ireland
Design Enterprise Skillnet Logo
100 Archive Logo