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2019

It’s good to live

Company TBWA\Dublin
Client Laya Healthcare
Creative Director
John Kilkenny
Creative Director
Des Creedon
Agency Producer
Alex Cullen
Agency Producer
Ana Baena Sanchez

Creative Director
John Kilkenny
Creative Director
Des Creedon
Agency Producer
Alex Cullen
Agency Producer
Ana Baena Sanchez

The radio execution delivers on the campaign’s ‘It’s good to live’ philosophy in a highly unusual and memorable way; the voice-over artists were recorded as they did physically activity described, while the ‘terms and conditions guy’ did the same, bringing a refreshing, light-hearted tone to the radio scripts.

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