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2016

Jacob’s – Feel Good

Company Havas Worldwide Dublin
Client Jacob's
  • Commended
    7 Advertising: Craft - Art Direction for Advertising (Single)
Creative Director
Peter O'Dwyer
Art Director
Gary Boylan
Copywriter
Judy O'Broin
Production Company
Butter
Director
Brian Williams
Music
The Soundbutlers
Post–Production Company
Screen Scene
Account Director
Aoife Surgeon
Marketing Manager (Client)
Michelle Rynne
Creative Director
Peter O'Dwyer
Art Director
Gary Boylan
Copywriter
Judy O'Broin
Production Company
Butter
Director
Brian Williams
Music
The Soundbutlers
Post–Production Company
Screen Scene
Account Director
Aoife Surgeon
Marketing Manager (Client)
Michelle Rynne

Jacob’s Goal: To position Crackers and Fig Rolls as the perfect feel-good snack at any time of day or night, no matter what age you are or what you’re doing.

We told this story on TV in the most contained way possible without having to employ a cast of thousands and multiple locations. Instead we not only stuck to a single location – we also achieved it in a single shot! Using a specially constructed four-sided rotating table we created scenarios to represent breakfast time, including lunchbox preparation; office meetings and lunch; gardening and picnics and finally homework and supper. Dynamic sound design uses the sounds of the biscuits themselves to drives the action.

Our Collaborators

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