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2019

Jameson Heist

Company TBWA\Dublin
Client Jameson
  • Commended
    2 Film: TV, Cinema, Web - TV Commercial (Over 30 seconds)
Creative Director
John Kane
Creative Director
John Kilkenny
Creative Director
Des Creedon
Agency Producer
Alexandra Cullen
Creative Director
John Kane
Creative Director
John Kilkenny
Creative Director
Des Creedon
Agency Producer
Alexandra Cullen

Set in Johannesburg in 2017, ‘The Case of the Most Unusual Case’ follows two detectives as they investigate a peculiar crime. Making their way through the lively downtown district of Maboneng, the pair reach a warehouse crime scene, where they discover a puzzling detail: the thieves have made off with only the Jameson, leaving everything else untouched. Later, the detectives mull over the mystery over drinks at a bar – wondering not so much as to who is responsible, but why. However, the thieves’ motives soon become clear when the detectives taste Jameson for the first time.