Language were commissioned to come up with a name and identity system for this joint initiative by the Ombudsman for Children’s Office and the Children’s Hospital Group. The project was designed to listen to and hear the views of people on health, care, service and planning for children and young people and the objective was to clearly identify what needs to happen to plan for the future. Our brief was to create an identity system that would live in print and display, be easy to use and build on for future questionnaires and reports and be understood by a broad audience.
