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2016

McDonald’s – The McMor

Company Cawley Nea\TBWA
Client McDonald's
  • Commended
    2 Film: TV, Cinema, Web - TV Commercial (up to 30 seconds)
Creative Director
Des Creedon
Copywriter
Des Creedon
Art Director
Niall Staines
Agency Producer
Paul Ellis
Production Company
Red Rage
Director
Lena Beug
Client
Ruth Kenneally
Client
Roma O'Connor
Client
Claire Lynch
Creative Director
Des Creedon
Copywriter
Des Creedon
Art Director
Niall Staines
Agency Producer
Paul Ellis
Production Company
Red Rage
Director
Lena Beug
Client
Ruth Kenneally
Client
Roma O'Connor
Client
Claire Lynch

The Mc Mór from McDonald’s is an Irish gourmet burger loaded with fresh, delicious, gourmet and definitely Irish ingredients. Tasked with concentrating on the ingredients first and foremost in this spot. We wanted to introduce the Irish people to the Mc Mór and its Irishness. In fact, you couldn’t get more Irish to be honest. The narrator can’t help but go slightly off the deep end, in fact he’s getting so excited about the list of amazing ingredients that it seems natural to go to a handcrafted oak burger box, a blarney woollen mills blanket, a stone wall in Connemara and a well known Eurovision star. But suddenly he pulls back. As this as this burger is the real deal and all about the ingredients rather than the gimmicks. It really is the best of Ireland in a bun!! The result. The burger sold out and supply couldn’t meet with demand.

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