For Christmas 2014, Meteor introduced Nicholas St Wenceslas, CEO of Christmas LTD. Part wolf of Wall Street, part Miracle on 34th Street, Nicholas was created as an antidote to the glut of gut-wrenchingly sentimental Christmas advertising filling our screens. He seemed to strike a chord. The campaign became Meteor’s most successful ever – far exceeding all brand and commercial objectives.
So for Christmas 2015, we decided to up the anti and bring him back. Now living in tax exile in the Christmas Isles, with a new side-kick and a suntan, Nicholas was still trying to make you pay more for Christmas, while giving you less.
Meanwhile Meteor was unlimiting people’s Christmases with unlimited data offers and prizes. He re-introduced himself interrupting in a 30 second spot, interrupting Meteor’s previous campaign. A 30 second TV spot quickly followed, then a couple of 20 second ads and an avalanche of extra social content.